Big Brand Tire & Service
Brand identity development & execution,
Digital & print media design for ads, email, events & internal communications
Signage for internal & external use
Animated menu boards and videos for social media and in-store pop.
Logo design to align all sister companies
Assisted in the creation and analyzation of campaigns and designed all materials
Role
Lead Graphic Designer/ Marketing Specialist
Year
09/01/2019 - 11/22/2024
Tools Used
Adobe Creative Suite (Illustrator, Photoshop, After Effects), Mailchimp & other email software, figma, etc.
Big Brand Tire & Service’s evolution from a regional tire shop to a powerhouse with over 200 locations across six states is a story of growth, consistency, and trust. Working with them for over ten years (5+ years with their marketing team), I had the unique opportunity to help shape their visual identity and communication strategies as they expanded their footprint and reputation as a leader in automotive service.
Big Brand Tire & Service’s brand identity is one that feels approachable, professional, and family oriented and my duties were to make sure that this aligned across every touchpoint. Whether it was crafting digital assets, designing monthly sale promotions, or creating exterior and interior signage that made their stores stand out, every piece was designed with their growth and customer connection in mind.
In addition to working on Big Brand’s core identity, I had the honor of rebranding Tire World and American Tire Depot, aligning it with the parent company’s guidelines to ensure a cohesive family of brands. Developing brand guidelines, designing email campaigns and templates, and producing digital and print ads allowed me to contribute directly to their marketing team’s success.
As Big Brand grew, so did its need for a strong, unified identity, and it was a privilege to contribute to that journey—one design at a time and solidifying the tagline:
“Big on Fast. Big on Friendly”
A Brand Identity Based On Trust.
Brand Identity:
Family friendly, fast reliable service, trusted experts in automotive serivce
Deliverables:
Development of brand identity guidelines, print & digital ads, promotional marketing material, website content creation, video animation for social media and digital menu boards, flyers, mailers, billboards, and similar jobs.
Tire World & American Tire Depot
In addition to working on Big Brand’s core identity, I had the honor of rebranding Tire World and American Tire Depot, aligning it with the parent company’s guidelines to ensure a cohesive family of brands. Designed a new logo set to align it to Big Brand’s guidelines. This include a main logo, a logo for their advantage material and logo mark. I also created most marketing collateral, ads, promotions, emails and more for both brands as well.
Deliverables
Development of brand identity guidelines, print & digital ads, promotional marketing material, website content creation, video animation for social media and digital menu boards, flyers, mailers, billboards, and similar jobs.
