Happy Crumble isn’t just about granola—it’s about embracing joy in every bite. Designed for health-conscious foodies and busy families, this brand celebrates guilt-free indulgence with a playful twist, inspiring everyone to
“Snack Happy.”
From the start, the goal was to craft an identity bursting with energy—one that captures the feeling of movement, excitement, and, of course, happiness. The logo’s handwritten, curvy lettering mirrors the natural flow of a smile, while the hand drawn illustrations bring a lighthearted, friendly charm. Every design element reflects the spirit of those who are always on the move, fueling their adventures with a satisfying crunch.
While Happy Crumble is rooted in wholesome, natural ingredients, its branding proves that nutritious doesn’t have to mean boring. A sprinkle of creativity, a dash of humor, and a whole lot of personality make this brand as delightful as the snacks themselves. Because when every bite is packed with flavor and fun, it’s easy to Snack Happy.
A Brand Identity Made For Those on The Go.
Brand Identity:
Playful, energetic, friendly, approchable.
Keywords:
Warm, inviting, wholesome ingredients, happy
Deliverables:
A self initiated project that included a logo suite, brand illustrations, packaging design, brand colors, brand identity guidelines, and typography.
