Big Brand Tire & Service’s evolution from a regional tire shop to a powerhouse with over 200 locations across six states is a story of growth, consistency, and trust. Partnering with them for over five years, I had the unique opportunity to help shape their visual identity and communication strategies as they expanded their footprint and solidified their reputation as a leader in automotive service.

From day one, this collaboration was about more than just creating eye-catching designs—it was about building a brand that felt approachable, professional, and aligned across every touchpoint. Whether it was crafting digital assets, designing monthly sale promotions, or creating exterior and interior signage that made their stores stand out, every piece was designed with their growth and customer connection in mind.

In addition to working on Big Brand’s core identity, I had the honor of rebranding Tire World, aligning it with the parent company’s guidelines to ensure a cohesive family of brands. Developing brand guidelines, designing email campaigns and templates, and producing digital ads allowed me to contribute directly to their marketing team’s success while maintaining consistency across all channels.

As Big Brand grew, so did its need for a strong, unified identity, and it was a privilege to contribute to that journey—one design at a time.